The defend uk Campaign for free speech & democracy instantly updated its branding to defend fair free speech for democracy at the very moment it was launched, just after midnight on Tuesday 10th March 2026. The founder, Jason Tanner, used this as a way to underline the rapidly changing technical, political and media-ownership climate that now confronts people, possibly by design.  i

Key brand messaging and variations:

The foundations of the campaign are uniquely British. The UK is often cited as the grandfather of modern democracy and Defend will be using the UK's historic experience as its baseline in protecting free speech for democracy. 

But the UK part of the branding is not vital or always helpful. The campaign's manifesto makes it clear that free speech is not an issue confined to national borders and would support international efforts, if wanted by the people, to replicate the campaign elsewhere. This would be to strengthen the movement when it is under threats,  but it's to be used as a weapon to destableise other nations. 

Being a campaign for free speech 'and' or 'for' democracy are both technically correct though the vision is that the campaign should remain focussed on the free speech element at the start. There's plenty to do and both concepts are intertwined.

Finally the launch also saw the imporance of using Fairness as a way of preventing others taking ownership of 'the dream of free speech' away from the public, through unbalanced control of media or other such reasons.

The original and subsequent branding variations are all correct in the right context