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Defend UK Campaign is currently migrating to its own home defendUK.uk after borrowing space on jasontanner.uk Check both sites if you have problems
-to help defend fair free speech for democracy -
Why was the concept of fair speech introduced as a partner for free speech?
Why was the concept of fair speech introduced as a partner for free speech?
The defend uk Campaign for free speech & democracy instantly updated its draft phase branding to defend fair free speech for democracy at the very moment it was launched, just after midnight on Tuesday 10th March 2026. The founder, Jason Tanner, used this as a 'gimmick' to underline the rapidly changing technical, political and media-ownership climate that now confronts ordinary people, possibly by design. But crucially, the marriage of free with fairness emphasises that organisations such as Amnesty and Defend believe there ARE limits to free speech; These limits are met when hate speech is freely included or if inaccuracy proliferates in what is said and is presented as truth
In the complete colour branding scenario, why are Dfd bolder than the other letters?
In the complete colour branding scenario, why are Dfd bolder than the other letters?
defend's mission is
defending fairer free speech for democracy
The variations of logo and straplines interchangeable with or without the globe motif which always includes the keyword Defend or defend
The variations of logo and straplines interchangeable with or without the globe motif which always includes the keyword Defend or defend
The main fully messaged logo for the Defend Campaign with 'fair free speech written across the globe motif under Defend AND the full strapline for the Defend Campaign "in defence of fairer free speech for democracy"
The main simple logo for the Defend Campaign with Fair Free Speech written across the globe under Defend (Non-geographic)
democracy omitted to keep imagery clear about free speech
The main simple logo for the Defend Campaign but emphasising the concept of fairness in free soeech by having Fair Speech written across the globe under Defend (Non-geographic)
Democracy is omitted to keep imagery clear about the fairness concept. Amongst other things, Fairness is a reminder that free speech in Defend's eyes must be limited by decency and the non-proliferation of hate speech or fake inaccurate speech.
The main logo with 'fair speech written across the globe motif under Defend to emphasise the introduction of fairness to help protect free speech. Also has the full strapline under the globe for the Defend Campaign "in defence of fairer free speech for democracy"
The main simplest branded logo for the Defend Campaign for free speech but with all strapline messages absent and only the globe motif and the 'defend' name across the centre (Worldwide generic/Non geographic)
Defend 'fairer free speech campaign' strapline without the globe motif (A strapline for the Defend campaign for fairer free speech) (Worldwide/Non geographic use)
Logo for Independent Digital News which is part of the Defend UK Campaign for Fair Free Speech
The globe motif owned by Jason Tanner and used as the basis of campaigns and enterprises he has evolved, including Defend
A summary of Key brand messaging and variations:
A summary of Key brand messaging and variations:
The foundations of the campaign are uniquely British. The UK is often cited as the grandfather of modern democracy and Defend will be using the UK's historic experience as its baseline in protecting fair free speech for democracy.
But the UK part of the branding is not always needed, especially in the early years. The campaign's manifesto makes it clear that free speech is not an issue confined to national borders and would support international efforts, if wanted by the people, to replicate the campaign in 'cells' elsewhere. This would be to encourage different branches in different countries or areas to strengthen the movement collectively when one of the cells is under threat, or when free speech itself is used unfairly as a weapon to destableise other nations. This 'template approach' is intended to save time and money to get new cells established, but locally run wherever there's a wish to do so.
Being a campaign for fair free speech 'and' or 'for' democracy are both technically correct though the vision is that the campaign should prioritise the free speech element at the start and introduce fairness (fair free speech) as added protection to free speech to prevent it being hijacked and owned by one single entity. Both concepts are intertwined.
Finally the launch also saw the imporance of using Fairness as a way of preventing others taking ownership of 'the dream of free speech' away from the public, through unbalanced control of media or other such reasons. Free speech must not see a proliforation of hate speech or inaccurate ('fake') speech
The original and subsequent branding variations are all correct in the right context
The defend uk Campaign is new & voluntary but is starting to have an impact. It's highlighting the dangers that threaten free speech and inspires ordinary people online. It currently has no staff and no money. Can you give any time or money to help please?
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